Author Archives: Mark Castaldo

How to fully optimize Local Service Ads & LSA Ranking Factors

Google’s Local Service Ads are quickly rising as one of the most important digital lead sources for service area-based businesses. We have been managing hundreds of Local Service Ads campaigns over the last year, experimenting with numerous approaches to find the best possible configuration that maximizes ad visibility and lead volume. LSA pricing is very […]

Advanced Local Service Ads Reporting in Looker Studio

Local Service Ads (LSAs) have emerged as a powerful tool for businesses aiming to connect with local customers. These ads, prominently displayed in Google search results, offer a streamlined way for service providers to showcase their offerings, contact information, and customer reviews. While LSAs have proven instrumental in enhancing local visibility, the challenge arises when […]