CertaPro Painters Digital Marketing Success Story
Amplifying Business Growth through Tailored Marketing Excellence by Caputo Digital—Enhancing Visibility, Engagement, and Success.
Get StartedCertaPro’s Digital Journey with Caputo Digital: Amplifying Franchise Success
CertaPro Painters®, North America’s largest painting company, has over 400 locations across the US and Canada. Caputo Digital’s partnership has significantly enhanced the digital presence of 212 franchises and the overall brand. Our digital marketing strategies increased online growth. This page showcases the services we provided, pivotal in CertaPro’s digital transformation and business expansion.
Below, you can click to learn more about each service we offered.
Snapshot of Success: Key Performance Highlights
000 K
Organic Leads
000
Franchises Managed
$ 000 MM
Revenue Driven
SEO Success Unleashed: A 944.4% Surge in Organic Visibility
In an impressive seven-year journey with Caputo Digital, CertaPro Painters has seen a phenomenal rise in organic search visibility, skyrocketing from a modest 1.8% in 2017 to an impressive 18.8% in 2023. This strategic SEO growth not only lifted them from the lower ranks among their competitors but also established them as a dominant force, now surpassing their nearest competitor by a significant 16%. This success underscores the power of our tailored SEO strategies in driving not just visibility but also setting new benchmarks in the highly competitive digital landscape.
Pay-Per-Click Excellence: Driving CertaPro’s Revenue and Lead Generation
Through our expert Pay-Per-Click (PPC) strategies, Caputo Digital has significantly propelled CertaPro Painters’ growth, driving an impressive $26.2 million in yearly PPC revenue. Our focused approach has not only maximized return on investment but also generated over 22,500 paid leads, exemplifying the effectiveness of our targeted campaigns. This success highlights our proficiency in leveraging PPC to achieve substantial financial outcomes and robust lead generation, further establishing CertaPro as a dominant player in their market.
A/B Testing Insights: Transforming Traffic into Leads with Strategic Optimizations
Discover how targeted A/B usability testing, particularly in optimizing website forms, significantly lifted conversion rates from 3.2% to 5.8%. This approach underscores the value of harnessing existing traffic more effectively, transforming website visits into a higher volume of quality leads. By focusing on smart design and continual testing, we demonstrate the potential of subtle yet impactful website modifications in amplifying lead generation and enhancing user experience.
format_quote
My previous authorized digital vendor wasn't delivering results and was subsequently replaced, leading me to Caputo Design. This change turned out to be a blessing. The contrast in performance is stark; Caputo Design's expertise and commitment to adapting to evolving platforms and boosting our ROI every month is remarkable. The difference is beyond night and day. I'm just hoping my competitors don't catch on to them!
Dennis Mockler - CertaPro Painters of Charlotte / Matthews
Inside Our Strategy: Key Questions Answered
Explore the essential questions and answers that highlight Caputo Digital’s strategic approach to transforming CertaPro Painters’ digital marketing landscape, showcasing our impact and the significant achievements realized.
How did you enhance CertaPro's PPC campaigns?
For CertaPro, our primary focus in PPC was to maximize ROI. We implemented targeted ad strategies, optimizing for high-performing keywords and refining audience targeting. This approach not only increased the click-through rate but also significantly boosted conversions, leading to a substantial increase in revenue. Our ongoing analysis and adjustments ensured sustained success in their PPC efforts.
What strategies did you use to improve CertaPro's website conversion rates?
Our approach involved A/B testing and user experience optimization. By experimenting with different layouts, call-to-action placements, and content structures, we identified the most effective combinations. This led to a notable increase in the website’s conversion rate, turning more visitors into leads.
Can you describe a significant challenge you overcame in digital marketing for CertaPro?
A major challenge was managing and optimizing their extensive online presence across hundreds of franchises. We developed a comprehensive digital strategy that included localized SEO, content marketing, and social media management tailored to each franchise. This approach ensured a cohesive brand message while addressing the unique needs of each location, significantly enhancing their overall digital footprint.
What was the largest SEO project you completed for CertaPro?
The most extensive project was migrating 400 franchise locations from subdomains to subdirectories over six months. This strategic move aimed to consolidate SEO efforts under one main domain, enhancing the overall site’s search visibility while maintaining each franchise’s unique web presence. The project required careful planning and execution to ensure a smooth transition with minimal disruption, ultimately proving successful in strengthening the brand’s online presence. Such projects, demanding both time and expertise, significantly impact the SEO landscape for large, multi-location systems.